Are you ready to set your office up for marketing success? It’s easier than you think if you know where to start. We’ve been helping dentists establish in-office marketing for years, and we’re happy to pass along some of our favorite tactics to you.
Here are 5 ways to use your physical office space to market your practice.
Office Marketing Ideas for Dentists
Ask for reviews
This is an offline ask, with an online benefit. Ask each and every happy patient for a review – on Google My Business, on your Facebook page, and any other social media pages that you deem a priority. Keep small cards at reception that say “Review us!” with a URL and clear instructions on how to leave an online review. More reviews equal higher local rankings and better social proof for your office.
No brainer, right? You’re going to want two massive signs announcing your dentist office. The first sign should be street-side. If you’re in an office park or strip mall, be sure to have your business sign added to the main entrance area. Potential customers driving by should be able to read the sign easily. New customers visiting for the first time should be able to find you!
Second, your office should have a sign directly above the front door or right nearby. Use your branding prominently in both these signs – your logo, colors, and font if you have them defined (and you should!) There’s nothing fancy about it, signs essentially saying “DENTIST THIS WAY —>” still work.
Tap your current patients again for help, but this time offer an incentive. Strategize a referral program (and associated give-get) and print out postcards for patients to take with them. For referring friends or family, a patient is eligible for free dental procedures, an Amazon gift card, a gift certificate to a local restaurant – anything you think might help motivate happy patients into sharing your information. Mention this offer during the first visit and place a stack of referral offer reminders by reception.
Closed Circuit Television
A modern office features closed circuit television playing educational and entertaining material. Sure, it’s easy to pop on the local news to keep the waiting room buzzing or long root canals a little less painful – but use your TV system for to push some marketing messages, too. A quick bio of the principal dentists, or perhaps a look into your full menu of services. Putting together even a couple 60-second ad spots will make your office feel ahead-of-its-time.
Hosting an event in your office can bring some positive PR and a whole group of new patients. There are two options here. Option 1: Host an event for current patients and solicit new patients. Is it a holiday party? A patient appreciation soiree? A tour of a new office space? Any of these options are a nice way to give back and have a little fun with the community. Option 2: Host an event for a non-dental reason. Throw a charity gala, host a small business seminar, or an award show for local high school athletes. You’d be surprised what some high top tables and mood lighting can accomplish. Bottom line, be a location that locals feel comfortable and talk about. You’ll be glad you did.