As a dentist, you’re so focused on patient care that marketing often takes a backseat. Well, you don’t have to feel that way anymore. As marketing technology continues to improve, apps have emerged that make posting, emailing, downloading, and following up easier (and faster) than ever. You should always be building your marketing “tool kit” by finding which applications work best for you and your practice.

We’ve tried and reviewed hundreds of marketing services and software over the years, and here’s a short list of our absolute favorites – along with a bit about each one. Consider utilizing the following marketing apps and see how easy running a campaign can be.

Best Dental Marketing Automation Software

Buffer

About the app: Save time managing social media for your business. Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.

Takeaway for dentists: Buffer is your classic social media marketing automation tool, but with more upgrades and add-ons than ever before. When marketing hours are hard to come by for a busy practice, you want your social pages to be at a glance, and all in one place. Schedule posts, track follower growth, analyze which themes create the most engagement, and so much more. Buffer can do everything and that means so can you.

Adjust

About the app: Reach your future users anywhere. Adjust’s dynamic integration with over 2,000 ad networks means you can get granular insights four levels deep with campaigns across web, mobile and even TV. Our Fraud Prevention Suite guarantees you only ever pay for genuine engagements, keeping your budget safe and your data accurate.

Takeaway for dentists: Web, mobile and TV advertising is now easier than ever with Adjust. If you have an analyst on staff, or you’re working with a marketing consultant (like us!) ask them about Adjust which is “next level” marketing and so sophisticated you need someone to manage it daily. It’s totally worth it.

Tatango

About the app: Tatango was founded in 2007 with the simple goal of providing easy-to-use text message marketing software and industry expertise to marketers. Since then, Tatango has grown into the market leader in text message marketing. Tatango now powers SMS, MMS, and RCS marketing campaigns for some of the most well-known brands in the world. Tatango is comprised of a team of seasoned text message marketing experts located in Seattle and New York. Our passion at Tatango is helping marketers solve their text message marketing challenges, no matter how challenging.

Takeaway for dentists: Automated text messaging is the wave of the future in dental marketing. Confirming appointments, nurturing prospects, and keeping that “family” feel for your office — all of that is possible when you work with Tatango. Think about how comfortable you are receiving a text from friends or family — now you can have all your patients feel that comfortable by talking to them how they prefer, via text!

ZocDoc

About the app: We created Zocdoc to solve patient problems, beginning with online appointment-booking – and we haven’t stopped building since. With Zocdoc, you can see doctors’ open appointment times and book instantly online, make informed choices with verified reviews, and stay on top of important checkups with tailored reminders. And those pesky waiting room forms? Fill them out online, just once, and keep them forever.

Takeaway for dentists: Zocdoc makes patient & appointment management a breeze. Use it on all devices and you won’t believe how simple practice management (an extremely complicated issue) can be. Follow up with automated review requests and send reminders to keep everyone showing up on time. Almost like having a mini receptionist in your pocket.

ThriveHive

About the app: The ThriveHive Guided Marketing Platform is an integrated solution that enables you to seamlessly market your business. Everything you need to do your own marketing can be done in the ThriveHive Guided Marketing Platform. See your marketing plan, track leads, organize contacts, update your website, send emails, and post to social media—all in the platform. Not only can you perform all your marketing activities, you can see the results too. The ThriveHive Guided Marketing Platform tracks leads and analyzes each marketing activity to show you what is most effective for your business and who is interested in working with you.

Takeaway for dentists: An all-in-one platform that’s taking the industry by storm. If you’re looking for a simple solution to manage all of your marketing suite, you should choose ThriveHive. The best part is the attribution system that shows you clearly which channel is driving the most new patients to your practice.

Vivial

About the app: Vivial is a groundbreaking marketing technology (martech) company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results. Vivial’s mission is to help our customers grow their business, whether that is through our easy-to-use and affordable local marketing technology or a custom marketing campaign that we create, implement and monitor. Easily said, Vivial makes the complex simple.

Takeaway for dentists: Vivial has everything you’d ever need for your marketing suite. From social media to local search, from paid ads all the way through a massive database of print publications (for real). They work with major brands and have local offices in every major city in the US.

Campaign Monitor

About the app: Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. Use our drag-and-drop email builder and pick from hundreds of professionally-designed templates. Make them your own for a completely branded email campaign that looks great on every device. Use our new and unique visual journey designer to create more timely emails that keep your audience engaged, and automatically drive revenue. Data is the fuel for personalized content. Using detailed lists and smart segments, your messages instantly drive more engagement and create more value over time – so it’s not just email marketing, it’s more like email between friends.

Takeaway for dentists: Email marketing made real easy or real sophisticated, depending on how much time you’d like to spend on it. Campaign Monitor has everything you’d need to ‘set it and forget it’, but also has an extremely robust system of tags and segments to send the perfect message to the right patient at the right time. Plus, with thousands of possible templates to modify you’ll feel like an email designer from Day 1.

Appointfix

About the app: Appointfix lets you effortlessly schedule appointments and reduce no-shows using automated text reminders, making your life just a little bit easier. Gain more freedom by being able to check your appointments or schedule new ones no matter where you are. Appointfix is the modern appointment book that syncs across all of your mobile devices. Once you’ve saved an appointment, your job is done! Appointfix automatically sends text message reminders to your clients when their appointments are coming up. No more sending texts manually! Appointfix helps you remember everything about your customers and gives you quick access to essential information, just when you need it. Whether it’s notes, history of purchases, or the time of their next appointment, they are just a tap away!

Takeaway for dentists: With specific focus on appointment scheduling, with a best-in-class calendar feature, you’ll wonder how your practice ever stayed on track without it. Download the Appointfix app on your mobile devices to stay up-to-date when you’re on-the-go and make sure you have in-office coverage on the busiest days. Scheduling help is here!

 

Author

Most dental websites don’t see any return on investment and it shouldn’t be that way. Sure, a website gives you an online presence and is often a new patient’s first impression of your practice but if the website isn’t generating new patients, something is terribly wrong. Our #1 goal is for you to be successful. After all, when we make you successful, we’ll be successful too. We exclusively serve dental practices which is why we’re really good at creating a specific strategy that gets results.

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