Author

Dental SEO Marketing

Browsing

For both consumers and dentists – what makes a good dental product? Is it a revolutionary new tool? What about something that brings dental health to the masses? How about a product that just actually does what it promises?

All of these questions and more were taken into consideration as we created our list of the Top Dental Products for 2019. We highly recommend you do more research into these award-winners as you think about your oral health this year. From a game-changing mouth guard to of course, a litany of whitening products, you’ll like what you see on this list. Read on!

Best Dental Products for 2019

Young Dental Varnish Pen


About the product: Varnish Pen 5% Sodium Fluoride Varnish is an innovative, all-in-one system that sends varnish from brush- to-teeth with a quick twist and easy press. Single-dose unit replaces foil packets and brush sticks for quick, simple, mess-free application. The thin, translucent no-mix formula is easy to handle without stringing or clumping and available in mint, bubble gum or grape.

MIYO Esthetic System

About the product: MiYO® offers a completely new approach to esthetics. The patent pending MiYO® Esthetic System gives technicians the ability to easily create esthetic restorations that rival natural teeth in an ultra-thin layer. MiYO currently works with all zirconia and lithium disilicate materials and is easy to integrate into any lab workflow as a/n:

  • Replacement for Existing Stain and Glaze Process: simple and easy way to match shades and get the depth and translucency needed on monolithic or cutback crowns – all in one firing
  • Correction Material: quick and easy way to change a shade, raise or lower the brightness of crowns (while adding translucency) or add contacts to reduce remakes
  • Alternative to Costly Hand-layered Ceramics: efficient way to create highly characterized restorations that rival esthetics typically only seen with hand-layered restorations in unprecedented thicknesses of 0.1mm-0.2mm

SISU Sense Mouth Guard

About the product: There are 4 million concussions in sports in the USA every year and half of them are undiagnosed. These concussions result in over 1 million ER visits and significant socio-economic stigma to athletes that have to live with traumatic brain injury, adding up to a total cost to society of $60B/year. The data behind these numbers are shown in a recent study of high school football players. The average number of head traumas above 10G/season was 690, 10% of which were over 40G.

SISU Sense allows players to have the best mouth guard on the market with the lowest number of dental injuries (1/25,000) and for players and their families to instantly get informed about hits to the head. Hopefully this will prevent athletes to expose themselves to dangerous situations in sports, and maybe even change rules in violent sports.

Preformed sensor-equipped mouth guards do not provide adequate dental protection since their fit is not good enough, allowing too much play between mouth guard and teeth and gums. The new SISU Sense is made from a special reinforced thermoplastic material that has shape memory, so that it can be remolded multiple times until perfect and snug fit is achieved.

SISU Sense dampens impact forces very effectively thanks to its patented perforation patterns. The high-tech multi-functional thermoplastic polymer material has a high storage modulus and tear strength and acts like an impenetrable shield that protects an athlete’s teeth, while the embedded microchip sensor gives accurate acceleration readings when an impact occurs.

Venus White Pro

Venus White

About the product: Choose Venus White and get great results for your patients, education for your team, and comprehensive marketing support to propel your practice to the next level. Here’s how:

  • Confidence in results: Venus White Pro is proven to whiten teeth up to 8.4 shades with virtually no sensitivity!*
  • Confidence in expertise: Engage and empower your team with expert training modules and resources on whitening treatments.
  • Confidence in marketing: Build awareness and grow your whitening case acceptance with proven marketing tools.

Compac Industries Brilliant Sonic Toothbrush

Brilliant Adult Sonic Toothbrush

About the product: Easier and more enjoyable oral care! Our new Brilliant! brand features our toothbrushes with all-around bristles – over 20,000 soft, rounded-tip, microfiber bristles.

Softer, more effective brushing is now possible with the patented round bristle head design and the gentle power of sonic technology. The sonic vibration of super soft, ultra-fine bristles generates water bubbles that attack and remove plaque.

Each package includes one body and four refill heads – enough to keep you smiling for one year (recommended use for one toothbrush is three [3]months). No need for chargers and charging cables. Simply use a AAA battery (not included).

MouthWatch Intraoral Camera

 

Intraoral Camera For DentistsAbout the product: Teledentistry lets you see patients and advise them on the care they need, regardless of their location – and without leaving your office. Plus, patients who are seen via teledentistry are more likely to come in for treatment.

Using the MouthWatch intraoral camera, tablet and TeleDent™ platform, your hygienist or a patient’s caregiver can easily obtain and share live streaming or “store and forward” diagnostic images, videos and documentation, allowing you to remotely conduct an evaluation and recommend next steps.

Seeing patients with TeleDent™ is not only easy, it’s efficient and profitable. In fact, your hygienist can easily see multiple patients at a remote location which then turn into evaluations for review and potential in-office patients. And more and more insurance plans are providing attractive reimbursement for teledentistry evaluations, consultations and intraoral images.

Waterpik Aquarius Water Flosser

WP-660 Aquarius™ Professional Water Flosser

About the product: The Easy and More Effective Way to Floss, the Waterpik® Aquarius® Professional Water Flosser is the most advanced water flosser ever.

Featuring a new compact and contemporary design, the Aquarius® includes on/off water control on the handle, an LED information panel, and 7 water flosser tips. New pulse-modulation technology provides maximum plaque removal (Floss Mode) and enhanced gum stimulation and improved circulation (Hydro-Pulse Massage Mode). The convenient one-minute timer with a 30-second pacer ensures thorough water flossing of all areas.

The Waterpik® Water Flosser is clinically proven to be more effective than traditional string floss and Sonicare® Air Floss (Model HX8181) for reducing plaque, gingivitis, and gum disease. And it’s perfect for anyone with braces or implants, and those with crowns, bridges, and veneers.

This unit comes with a three-year warranty and is accepted by the American Dental Association (ADA).

Parkell Pain-Free Gel Dentin Desensitizer

About the product: Now, with just one 30 second treatment even your most sensitive patients can get immediate relief from painful cold stimuli. With a thick gel consistency that won’t run off the tooth, Pain-Free GEL provides more precise, pinpoint placement of the medication, providing desensitizing results exactly where you need them.

Pain-Free GEL doesn’t require acid-etching the dentin or anesthetizing the patient, which can lower their pain threshold and make the pain worse. It seals the tooth’s open dentinal tubules with a unique tri-polymer formulation penetrating deep down the sidewalls and grafting the molecules tightly to the calcium in the hydroxyapatite. This network of polymer chains creates a durable barrier to the movement of fluid, a known cause of tooth hypersensitivity.

Parkell has been a leader in providing effective therapies for dentin hypersensitivity for many years.

4-META based Brush&Bond® has been the standard for dentist-applied desensitizing for over a decade. However, Brush&Bond requires a curing light, which not every hygienist has in their treatment room. With Pain-Free GEL, dental offices have an alternative to a light-cured resin desensitizer.

Pain-Free GEL is a better choice for first-line treatment provided by the dental hygienist right after prophylaxis. Sure Brush&Bond may provide longer-lasting relief, but for the patient that’s hurting RIGHT NOW, Pain-Free GEL provides them with immediate relief from the cold stimuli that can affect newly-cleaned teeth. This makes Pain-Free GEL a smart choice for patients in pain, one that deserves a place in any hygiene operatory.

When was the last time you had a dream and truly went for it? Every year thousands of students enroll in dental programs all across New England to fulfill their dreams of becoming a dentist, dental assistant, or dental hygienist. They want and deserve an all-star education so they can begin their careers with the tools, experience, and knowledge needed.

We combed through the hundreds of dental programs in New England to create this list of the best dental schools in the area. We chose these award-winners based on course offerings, tuition, aid, student happiness, and graduation rates. Congratulations to all the schools mentioned below – and for all those future dental professionals reading, we highly recommend enrolling in one of these wonderful schools!

Best Dental Programs in New England

University of New England

About the program: How can we play a role in improving oral healthcare for our region? With challenges surrounding provider shortages and access to care, the need for Maine dentists is greater than ever. That’s why, in 2013, we launched the University of New England College of Dental Medicine — the only dental school in Northern New England. Patient-centered care is at the heart of our program, with students treating thousands of individuals throughout the region. And, because our dentists train alongside future health professionals, they graduate as leaders in the team-based care environment of today.

Tufts School of Dental Medicine

About the program: For nearly 150 years, Tufts University School of Dental Medicine has been a paragon of academic and clinical excellence. Our mission, education committed to clinical excellence, is embodied in each of our academic programs. In our four-year Doctor of Dental Medicine program, students receive a comprehensive education that emphasizes the importance of didactic coursework, pre-clinical training, clinical experience, and practice management that prepares them to enter the work force as confident, proficient clinicians.

Forsyth School of Dental Hygiene

About the program: Help patients lead healthier lives through oral health. By practicing high-quality oral healthcare, we have the power to help patients smile and lead healthier lives. As a student, you have the opportunity to earn sought-after undergraduate and advanced degrees in dental hygiene and oral health teaching professions. You’ll learn from highly qualified dental educators on the most advanced technology available. And in the school’s on-campus dental hygiene clinic, you’ll gain hands-on experience with real patients, so you can begin your career with confidence.

The Forsyth School of Dental Hygiene is the longest continually running dental hygiene program in the country. Considered to be the most comprehensive oral hygiene education and services clinic in New England, our clinic gives students immersive instruction to deliver high quality oral healthcare services to the public.

NHTI – Concord’s Community College

About the program: The Allied Dental Education Program’s Dental Hygiene Degree program is the only Dental Hygiene program accredited by the Commission on Dental Accreditation of the American Dental Association in the State of New Hampshire. The Dental Hygiene program provides an extensive educational background for students seeking careers as Dental Hygienists.

The program places a major emphasis on clinical work experience in the NHTI campus clinic as well as a variety of outside agencies and clinics. The clinical work is combined with classroom study in Dental Sciences, Biological Science, Nutrition, English and Social Sciences. Graduates are able to find employment as Registered Dental Hygienists or to continue their education at the baccalaureate level.

Vermont Tech

About the program: Learn while you earn with the only collegiate Dental Hygiene program in Vermont. Our unique approach to learning will have you developing your clinical skills on real patients in your first year. We will provide you with the clinical skills and knowledge required to earn a dental hygiene license and enter clinical practice.

The dental hygiene profession is primarily educational and preventative in nature and offers opportunities to work in a variety of healthcare settings. Jobs for dental hygienists are growing much faster than the national average.

The first three years of coursework are completed in our Dental Hygiene Clinic located on the Williston campus and students rotate to local schools and other organizations using our Molar Mobile van with mobile dental equipment. After the first three years, students earn an Associate of Science degree. The final year of the program is completed online. After successful completion of the fourth year, students earn a Bachelor of Science degree.

University of Maine Augusta

About the program: UMA offers the only accredited Dental Hygiene program at a public institution in Maine with tuition nearly 75% less than an in-state private school. UMA offers a three year Associate in Science in Dental Hygiene degree with the option to complete one additional year to earn a Bachelor of Science in Dental Hygiene. Class size is limited to 20 therefore students receive careful monitoring of progress in a supportive atmosphere.

A flexible schedule and an appealing income, typically without working nights, weekends or holidays with your education provided at a highly-regarded, state of the art facility are all reasons to select this profession and attend UMA.

Community College of Rhode Island

About the program: The Dental Health Department seeks to prepare students as dental professionals who have the skills required to be competent members of the dental care team, deliver quality dental health care to the public, have the knowledge to pass national licensure and certification examinations and are committed to professional development through life-long learning.

Middlesex Community College

About the program: The Dental Hygiene associate in science degree program is designed to prepare competent dental hygiene professionals, capable of providing quality dental hygiene care in a variety of settings within a changing health care system, and a culturally diverse society. Students gain skills and knowledge required to take the National Dental Hygiene Board and Commission on Dental Competency Assessment, and learn to practice in a manner consistent with the highest standards set forth by the ADA/CODA, ADHA, OSHA, CDC and Massachusetts General Laws pertinent to health care provider settings, including the State Dental Practice Act. Service-learning is infused throughout the Dental Hygiene coursework including the clinical courses.

With so much competition for patients in the dental industry, you need to step up your marketing suite and add retargeting to your 2019 plans.

What is retargeting? It’s continuing to market to possible new patients who have expressed interest in your practice.

There are many ways to keep momentum and stay ‘top-of-mind’ for potential new patients who have checked you out online. Here are three of the best retargeting or remarketing strategies for dentists:

Retargeting Strategies for Dentists

Facebook Ads

You’ve no doubt heard (and seen!) about how hot Facebook advertising is within the service industry. It’s easy and affordable to test this tactic out if you set the campaign up correctly.

You’ll need to add a pixel to the code of your website to track users using what’s called “cookies” — every visitor to your site will be assigned one and it will follow them virtually to their Facebook page. You’ll create a retargeting campaign on Facebook targeted towards your cookied website users. Now all you’ll need is some stunning creative and a suitable landing page. Encourage users once they’ve clicked to sign up for a free assessment or book their first appointment.

Here’s an example of a Facebook ad:

Image result for dentist facebook ad

Display Ads

Ever go shopping for shoes or for a car and then it seems like that website “follows” you around the web with ads? That’s the basics of display retargeting where you use Google Display Network (GDN) to showcase ads to users who visit your website. There are six standard sizes of display ads and you’ll need to add a pixel to your website  for Google similar to what you added for Facebook. You can set your desired monthly budget and many other options for showcasing these display ads. Here are a few examples:

Image result for dentist display ad

Direct Mail

Snail mail is so in right now. With most of us receiving hundreds of emails per day, a great way to stand out from the noise is with retargeting direct mail. Typically it’s a normal-sized or over-sized postcard delivered around 48 hours after a customer visits your website. Add an offer to the postcard for new patients and/or seasonal messaging to help drive interest.

Here’s an example of a direct mail postcard:

Image result for dentist postcard

Now that you have a breakdown of our favorite dentist remarketing strategies – what are some of yours? How do you attract new patients to your dental office? Share in the comments!

Choosing a dentist for your child or children can be tough. Will they feel comfortable? Will they behave? What are the services offered and can we ‘grow’ as a family with this office? Is it clean, orderly, and do they keep appointments? With so little time and an already stressful situation, you need a pediatric dentist you can  trust.

There are hundreds of possible pediatric dentists in Massachusetts. So what puts these award-winners over the top? We’ve built this list based on services offered, patient reviews, years in business, specialties, and much more. Congratulations to this set of award-winners, and keep on smiling!

Best Pediatric Dentists in Massachusetts

Smiles by Rosie || Somerville, MA

About the practice: Smiles By Rosie Family Dentistry is a comprehensive dental practice for adults and children. Has it been a while since your last dental visit? That’s our specialty! Our practice is particularly designed for people with dental anxiety and who fear being judged about their teeth. We take time to explain what is happening, educate you on your oral status at your own comfort level, and offer a safe space to go for long-term dental care. We happily welcome patients with special needs and those with mobility and/or sensory impairment. We look forward to meeting you soon!

Newton Pediatric Dentistry || Newton, MA

About the practice: At Newton Pediatric Dentistry, a trip to the dentist is much more than just getting your teeth cleaned. It is a fun dental practice for kids where they can feel comfortable and at ease in our office designed just for them. From young children to teens, your family will feel right at home in our state of the art pediatric dental practice; our child centered team creates a welcoming and warm atmosphere.

Dr. Van Orenstein DMD, a board certified pediatric dentist, views prevention as the first line of defense and the most important factor in creating a healthy dental home. That is why Dr. Van prefers to begin the dentist-patient relationship by age one as recommend by the American Academy of Pediatric Dentistry and the American Academy of Pediatrics. Our child friendly staff takes the time to build rapport with every child to earn their trust and keep them looking forward to coming back for regular checkups. No matter what your child’s needs, we strive to make each visit a fun, educational, and a positive experience.

Chestnut Dental || Needham, MA

About the practice: We love our patients! We opened in Needham in 1970, and we now proudly serve the communities surrounding Needham, Franklin, and Bedford, Massachusetts.

In 1978 we were the first practice in Massachusetts with a dual trained pediatric dentist and orthodontist. Today we are known for the coordination of care between our pediatric, orthodontic, and adult dental specialists. We also maintain a close relationship with Boston Children’s Hospital and the Harvard School of Dental Medicine, where many of our doctors were trained and teach when not seeing patients at Chestnut Dental. All of our pediatric and orthodontic doctors received additional training to care for your children and are board certified or board eligible.

Our patients benefit from our highly trained dental specialists who care for and educate them on the most up-to-date dental health and preventative care techniques for each stage of life, from infancy to adulthood.

Why Choose Chestnut Dental?
— Warm, family friendly environment
— Coordinated care between pediatric, orthodontic and adult specialists
— Latest, proven technologies and techniques
— 24 hour emergency call coverage
— Convenient hours – evening and Saturdays

The Center for Pediatric Dental Care and Orthodontics || Brookline, MA

About the practice: Welcome to The Center for Pediatric Dental Care and Orthodontics, where we create a legacy of positive dental experiences for each child we see. Each child will walk out of the office taller than when they arrived. We go above and beyond in providing dental care for children and teens; we form long lasting relationships that promote oral health and the well-being of each patient.

Drs. Weiss, Barton, Krausz, Mermelstein, Brambila, Clancy & Taylor have over 80 years of combined experience. In addition, they have strong academic and clinical backgrounds to provide the finest dental care for children of all ages. Our professional clinical and administrative teams help our doctors create relationships that exceed expectations.

Our office provides specialized dentistry for children and adolescents in a warm, caring and “child-friendly” environment. As pediatric dentists, our 2-3 years of additional training after dental school has prepared us for the unique dental needs of each child we serve. We focus on preventive care to help each child grow a healthy smile that will last a lifetime. Our office serves infants, children, teens and children with special health care needs in Brookline, Boston, and Newton, Massachusetts, and their surrounding communities.

Whether your concerns focus on:
— Creating a dental home
— Receiving dental treatment that treats each child as an individual
— Understanding the recommended treatment for your child
— Straightening and correcting your child’s bite

We are committed to help you achieve the experience you wish for your child through adulthood. Our orthodontist, Dr. Roger Taylor, has over 20 years of experience creating beautiful smiles. He focuses on preventive and comprehensive orthodontics for our Pediatric patients, as well as Invisalign and orthodontics for adults.

We look forward to helping you create a healthy, beautiful, everlasting smile for your family! Contact our office in Brookline to schedule an appointment for your child. Together, we look forward to continuing to “Develop Positive Attitudes for Healthy Smiles.”

Newburyport Pediatric Dentistry || Newburyport, MA

About the practice: We are a leading pediatric dental practice in Newburyport, Massachusetts dedicated to promoting oral health care for infants, children, adolescents, and the special needs population. Dr. Lindi Ezekowitz, Dr. Rosalyn Sulyanto, and their highly trained staff will provide quality treatment for your child and teach them how to keep their smile healthy. We are committed to making your child’s first dental visit a pleasant and comfortable one. We understand the importance of establishing a positive and supportive environment and our practice strives to make your child’s dental experiences fun and rewarding. There is nothing more precious than the healthy smile of a child!

Sutton Kids Dental || Sutton, MA

About the practice: We believe that a positive dental experience will encourage lifetime dental health. We understand that we treat patients, not teeth. We promise to listen, explain, and be compassionate. Your experience will be simple, easy, and anxiety free for you and your child. White fillings, tooth extractions, cleanings, fluoride treatments, space maintainers will be done pain free and anxiety free. Clear and metal braces, Invisalign and accelerated orthodontics will be done at the ideal age after listening to your concerns and hopes. Our doctors share necessary information about commonly treated patients before we treat them. We are thankful to be part of our patients lives and take very seriously the responsibility they have given us.

Northampton Pediatric Dentistry || Northhampton/Amherst, MA

About the practice: Dr. Tremblay and Dr. Yang’s approach to pediatric care combines exceptional levels of skill and experience with a warm-hearted atmosphere. Our team recommends that children start attending regular appointments with us by their first birthday. Check-ups and cleanings are vital when it comes to preventing problems before they start, and we’re always as kind and gentle as can be. By locating any damage or developmental concerns right away, we can minimize future treatment and keep your son or daughter smiling bright!

Today’s Dental of Boxborough || Boxborough, MA

About the practice: When you need a Boxborough, MA, dentist, you can trust the professionals at our clinic to offer you the assistance that you require. At Todays Dental Of Boxborough, we are committed to providing every patient with personalized care. Receiving in-office care is an essential to maintaining a healthy smile. We are dedicated to the complete satisfaction of every patient, and we are prepared to offer you attentive, thorough oral care.

Over the years, we have earned an excellent reputation for our gentle, personalized approach to oral health care. Our commitment is providing every patient with quality care, and we strive to achieve that goal providing continuing education, attentiveness, and communicating openly with every patient.

We believe that your trip to our clinic should always be stress-free and pleasant. We designed our clinic to be as comfortable as possible for our patients. With excellent amenities, and a highly trained, friendly staff, we will help to make your visit with us as enjoyable as possible.

Whether this will be your first visit to our clinic, or you have been a patient with us for years, we are excited to work with you. No matter your needs, you can rest assured that a Boxborough, MA, dentist from our clinic will provide you with quality care. For more information, or to schedule your appointment, give us a call today.

Cambridge Pediatric Dental || Cambridge, MA

About the practice: We believe pediatric dentistry is more than a profession. For us, it is an opportunity to help shape perspectives, empower young minds, and instill confidence and trust. We are acutely aware of the responsibility bestowed on us, and we honor it. We believe the role we play in every child’s life can create a world of possibilities—not just around optimizing oral health and creating beautiful smiles, but through helping children gain a more positive sense of self. This is why we love what we do.

Relationships are the bedrock of our legacy. It is this commitment to relationships that sets us apart. Our work with you represents symbiosis on every level, and together we’ll create a partnership completely dedicated to the well-being and education of your child. Connection and communication are paramount. We empower children with knowledge and involvement, engaging them in their dental care to ensure a positive attitude toward dentistry that will result in a lifetime of healthy smiles. And you will know that you made the best choice for your child.

We have dedicated ourselves to providing you and your child with a compassionate, collaborative, and comprehensive dental experience. From the sprouting of the first tooth to the removal of braces, we are honored to be with you and your child on this journey of milestones and celebrations. Thank you for choosing us.

Dental Arts of Westwood || Westwood, MA

About the practice: As conscientious and dedicated doctors, we do our best to put into practice the highest standands of the dental profession. Having a compassionate, personable, outgoing and capable dentist will provide you with unmatched patient care. We are committed to staying up to date with the latest dental techniques, are diligent in our work, and are focused on the details of your care. All this ensures that you and your family will have a fulfilling experience.

Children’s Dental Health Center || Stoughton, MA

About the practice: Children’s Dental Health Center provides specialized dentistry for children and adolescents in a warm, caring and child-friendly environment. We create a dental experience focused on prevention and education. Our dentists and staff work with families to help each child develop a healthy smile that will last a lifetime. We know that our young patients require a type of kindness and treatment which is very different than an adult patient. Parents are always welcome in the treatment room with their children. Our dental home happily serves infants, children, teens and children with special health care needs in our town of Stoughton, MA but also the surrounding communities. We hope to see you soon!

Are you ready to set your office up for marketing success? It’s easier than you think if you know where to start. We’ve been helping dentists establish in-office marketing for years, and we’re happy to pass along some of our favorite tactics to you.

Here are 5 ways to use your physical office space to market your practice.

Office Marketing Ideas for Dentists

Ask for reviews

This is an offline ask, with an online benefit. Ask each and every happy patient for a review – on Google My Business, on your Facebook page, and any other social media pages that you deem a priority. Keep small cards at reception that say “Review us!” with a URL and clear instructions on how to leave an online review. More reviews equal higher local rankings and better social proof for your office.

Street Signage

No brainer, right? You’re going to want two massive signs announcing your dentist office. The first sign should be street-side. If you’re in an office park or strip mall, be sure to have your business sign added to the main entrance area. Potential customers driving by should be able to read the sign easily. New customers visiting for the first time should be able to find you!

Second, your office should have a sign directly above the front door or right nearby.  Use your branding prominently in both these signs – your logo, colors, and font if you have them defined (and you should!) There’s nothing fancy about it, signs essentially saying “DENTIST THIS WAY —>” still work.

Referral Program

Tap your current patients again for help, but this time offer an incentive. Strategize a referral program (and associated give-get) and print out postcards for patients to take with them. For referring friends or family, a patient is eligible for free dental procedures, an Amazon gift card, a gift certificate to a local restaurant – anything you think might help motivate happy patients into sharing your information. Mention this offer during the first visit and place a stack of referral offer reminders by reception.

Closed Circuit Television

A modern office features closed circuit television playing educational and entertaining material. Sure, it’s easy to pop on the local news to keep the waiting room buzzing or long root canals a little less painful – but use your TV system for to push some marketing messages, too. A quick bio of the principal dentists, or perhaps a look into your full menu of services. Putting together even a couple 60-second ad spots will make your office feel ahead-of-its-time.

Special Events

Hosting an event in your office can bring some positive PR and a whole group of new patients. There are two options here. Option 1: Host an event for current patients and solicit new patients. Is it a holiday party? A patient appreciation soiree? A tour of a new office space? Any of these options are a nice way to give back and have a little fun with the community. Option 2: Host an event for a non-dental reason. Throw a charity gala, host a small business seminar, or an award show for local high school athletes. You’d be surprised what some high top tables and mood lighting can accomplish. Bottom line, be a location that locals feel comfortable and talk about. You’ll be glad you did.

We’ll be talking quite often about online or “digital” marketing in this space, and with good reason! That’s still the major way you’ll find and retain your patients.

But let’s not forget that an “old school” touch can go a long way. What do we mean? Well offline or more traditional marketing strategies do still work when implemented correctly. We’re talking about business cards, speaking engagements, sponsorships and so much more.

Here are the best offline marketing strategies for dentists. Try a few of these in your 2019 plan and you’ll be reaping the rewards by spring.

Top Offline Marketing Promotions for Dentists

Business Cards

No brainer and still a great way to make yourself known. Be sure that all employees carry with them a business card with their name, title, office phone, email, physical address, and company logo – at the least. You can hand them out to friends, family, or even strangers. You can include them with every invoice. The cost to print cards is relatively cheap – so this is still a “must do” even in the digital age.

Donations

Giving back to the community is a great way to support your patients and spread the word about your business. You’re helping the community, and you’ll feel great, too. Donate food to the local shelter, help the church clean the front lawn, give your old equipment to the local trade school dental department, donate your old linens/uniforms to a clothing drive – and so much more!

Sponsorships

Along the same lines as donations, keep your eyes peeled for potential sponsorships. The jersey for a little league baseball team, a graduating high school senior scholarship, or a local TV show all fit the bill. Sponsorship is clearly a form of “light advertising” but you’re also helping someone complete a project in tandem. Win-win!

Local Circulars

There are mini flyers handed out in the Sunday paper, at the grocery store, and at church. Take advantage of this micro-advertising opportunity and buy yourself some ad space. It shows you’re involved in the community and will garner some added attention.

Out of home (billboards, bus benches, etc.)

This is taking your offline marketing up a notch. Most likely the most expensive tactic on this list, “out of home” is considered any outdoor advertising you typically see on your commute. Billboards, bus benches, city transit ads, newspaper kiosks, lawn signs and much more. A coordinated effort can really make an awareness impact for your practice. Unfortunately this can cost a lot of money and if your marketing budget is limited, this may not be the best tactic. For those who do have the money to spend, you can reach customers at a low CPM with plenty of upside.

Speaking engagements

Being active in your industry and your community is a great way to drum up business and strategic partnerships. Speak at trade shows (see below), conferences, trade schools, dental colleges, high schools, and anywhere else where there’s a call for speakers. Your “speech” or “class” doesn’t have to be about dentistry – you have plenty of wisdom to share on entrepreneurship, progressing a challenging yet rewarding career, and much more. Brainstorm topics that may be a fit for each speaking engagement and write out a quick outline. If public speaking wasn’t your thing in the past, it might be time to challenge yourself and try again! Speaking leads to networking which leads to more patients and more important local contacts.

Direct mail

A traditional offline marketing strategy that still works very well. Sending postcards to your city and surrounding town can be a great reminder for those who are in need of a dentist or want to switch. Patients are often reluctant to take proactive action (especially for their own health!) and this is the gentle nudge many folks need. You can add your name, address, email, website, specialties/services, and other key differentiators to the creative. You can say a lot in a small area – take advantage!

Canvassing

This old-school tactic is a way to get attention – though must be executed sensitively. Take a door hangar or a flyer and canvass local neighborhoods where many/most of your patients are concentrated. Once a week drive or walk through and place the door hangars or flyers and try to grab a few new patients that way. You never know who just moved in or is looking for a new dentist.

Trade shows

Being an attendee, an exhibitor, or a key sponsor at a dental trade show will net plenty of rewards. First, you’ll be making industry contacts and expanding your local network. A raised profile in the area will surely result in more referrals and business. Knowledge sharing with fellow dentists will also help you advance your business ownership skills and actual dental practice. You never know – maybe you’ll pick up some advice on marketing, too!

As a dentist, you’re so focused on patient care that marketing often takes a backseat. Well, you don’t have to feel that way anymore. As marketing technology continues to improve, apps have emerged that make posting, emailing, downloading, and following up easier (and faster) than ever. You should always be building your marketing “tool kit” by finding which applications work best for you and your practice.

We’ve tried and reviewed hundreds of marketing services and software over the years, and here’s a short list of our absolute favorites – along with a bit about each one. Consider utilizing the following marketing apps and see how easy running a campaign can be.

Best Dental Marketing Automation Software

Buffer

About the app: Save time managing social media for your business. Buffer makes it easy for businesses and marketing teams to schedule posts, analyze performance, and manage all their accounts in one place.

Takeaway for dentists: Buffer is your classic social media marketing automation tool, but with more upgrades and add-ons than ever before. When marketing hours are hard to come by for a busy practice, you want your social pages to be at a glance, and all in one place. Schedule posts, track follower growth, analyze which themes create the most engagement, and so much more. Buffer can do everything and that means so can you.

Adjust

About the app: Reach your future users anywhere. Adjust’s dynamic integration with over 2,000 ad networks means you can get granular insights four levels deep with campaigns across web, mobile and even TV. Our Fraud Prevention Suite guarantees you only ever pay for genuine engagements, keeping your budget safe and your data accurate.

Takeaway for dentists: Web, mobile and TV advertising is now easier than ever with Adjust. If you have an analyst on staff, or you’re working with a marketing consultant (like us!) ask them about Adjust which is “next level” marketing and so sophisticated you need someone to manage it daily. It’s totally worth it.

Tatango

About the app: Tatango was founded in 2007 with the simple goal of providing easy-to-use text message marketing software and industry expertise to marketers. Since then, Tatango has grown into the market leader in text message marketing. Tatango now powers SMS, MMS, and RCS marketing campaigns for some of the most well-known brands in the world. Tatango is comprised of a team of seasoned text message marketing experts located in Seattle and New York. Our passion at Tatango is helping marketers solve their text message marketing challenges, no matter how challenging.

Takeaway for dentists: Automated text messaging is the wave of the future in dental marketing. Confirming appointments, nurturing prospects, and keeping that “family” feel for your office — all of that is possible when you work with Tatango. Think about how comfortable you are receiving a text from friends or family — now you can have all your patients feel that comfortable by talking to them how they prefer, via text!

ZocDoc

About the app: We created Zocdoc to solve patient problems, beginning with online appointment-booking – and we haven’t stopped building since. With Zocdoc, you can see doctors’ open appointment times and book instantly online, make informed choices with verified reviews, and stay on top of important checkups with tailored reminders. And those pesky waiting room forms? Fill them out online, just once, and keep them forever.

Takeaway for dentists: Zocdoc makes patient & appointment management a breeze. Use it on all devices and you won’t believe how simple practice management (an extremely complicated issue) can be. Follow up with automated review requests and send reminders to keep everyone showing up on time. Almost like having a mini receptionist in your pocket.

ThriveHive

About the app: The ThriveHive Guided Marketing Platform is an integrated solution that enables you to seamlessly market your business. Everything you need to do your own marketing can be done in the ThriveHive Guided Marketing Platform. See your marketing plan, track leads, organize contacts, update your website, send emails, and post to social media—all in the platform. Not only can you perform all your marketing activities, you can see the results too. The ThriveHive Guided Marketing Platform tracks leads and analyzes each marketing activity to show you what is most effective for your business and who is interested in working with you.

Takeaway for dentists: An all-in-one platform that’s taking the industry by storm. If you’re looking for a simple solution to manage all of your marketing suite, you should choose ThriveHive. The best part is the attribution system that shows you clearly which channel is driving the most new patients to your practice.

Vivial

About the app: Vivial is a groundbreaking marketing technology (martech) company that offers a full range of customer engagement tools to help businesses enhance the way they connect with customers, build loyalty, manage content and track results. We help businesses of all types increase their visibility using turn-key solutions, allowing our customers to get back to running their business while we work behind the scenes to get them results. Vivial’s mission is to help our customers grow their business, whether that is through our easy-to-use and affordable local marketing technology or a custom marketing campaign that we create, implement and monitor. Easily said, Vivial makes the complex simple.

Takeaway for dentists: Vivial has everything you’d ever need for your marketing suite. From social media to local search, from paid ads all the way through a massive database of print publications (for real). They work with major brands and have local offices in every major city in the US.

Campaign Monitor

About the app: Campaign Monitor gives you everything you need to run beautifully-designed, professional email marketing campaigns to grow your business. Use our drag-and-drop email builder and pick from hundreds of professionally-designed templates. Make them your own for a completely branded email campaign that looks great on every device. Use our new and unique visual journey designer to create more timely emails that keep your audience engaged, and automatically drive revenue. Data is the fuel for personalized content. Using detailed lists and smart segments, your messages instantly drive more engagement and create more value over time – so it’s not just email marketing, it’s more like email between friends.

Takeaway for dentists: Email marketing made real easy or real sophisticated, depending on how much time you’d like to spend on it. Campaign Monitor has everything you’d need to ‘set it and forget it’, but also has an extremely robust system of tags and segments to send the perfect message to the right patient at the right time. Plus, with thousands of possible templates to modify you’ll feel like an email designer from Day 1.

Appointfix

About the app: Appointfix lets you effortlessly schedule appointments and reduce no-shows using automated text reminders, making your life just a little bit easier. Gain more freedom by being able to check your appointments or schedule new ones no matter where you are. Appointfix is the modern appointment book that syncs across all of your mobile devices. Once you’ve saved an appointment, your job is done! Appointfix automatically sends text message reminders to your clients when their appointments are coming up. No more sending texts manually! Appointfix helps you remember everything about your customers and gives you quick access to essential information, just when you need it. Whether it’s notes, history of purchases, or the time of their next appointment, they are just a tap away!

Takeaway for dentists: With specific focus on appointment scheduling, with a best-in-class calendar feature, you’ll wonder how your practice ever stayed on track without it. Download the Appointfix app on your mobile devices to stay up-to-date when you’re on-the-go and make sure you have in-office coverage on the busiest days. Scheduling help is here!

 

Finding an orthodontist you trust is critical to your family’s dental care.  They need the right training, the right tools, the right location — along with a clean office and friendly staff. In Massachusetts (the home state of Dental SEO Marketing), the competition for patient’s is fierce, and the pool of available orthodontists is deep.

With so many amazing practitioners in the state, it was difficult to narrow things down to the following list of the best orthodontists in Massachusetts. We’ve built this list based on services offered, patient reviews, years in business, specialties, and much more. Congratulations to this set of award-winners, and keep on smiling!

Arlington Orthodontics || Arlington

In their own words: We are pleased to welcome you and your family to our office, and we look forward to working with you. A healthy, beautiful smile can improve self-confidence, optimize bite function and provide an ideal foundation for oral health.

At Arlington Orthodontics, Dr. John Lindgren and our team recognize that all our patients are unique and deserve to receive orthodontic care that reflects their individual needs. Our experienced and talented team is committed to working with you and your family to create a comfortable and stress-free experience every time you visit our practice.

Our dedicated team sees families from Arlington, Belmont, Lexington, and the surrounding communities.

Varallo Orthodontics || Arlington & Burlington

In their own words: Welcome to Varallo Orthodontics, the office of Daniel Varallo, DMD, MSD, where we provide orthodontic solutions in Arlington, Burlington and surrounding communities in Massachusetts to accommodate your personal preferences! With two offices conveniently located in Arlington and Burlington, MA, our orthodontist near you is committed to helping our patients of all ages achieve healthy, confident smiles that last a lifetime! Because at Varallo Orthodontics in Arlington and Burlington, our orthodontist sees things a little differently when it comes to your smile–and we see only the best.

Searching for a new orthodontist in Bedford, Billerica, Cambridge, Everett, Lexington, Reading, Woburn or Pinehurst, MA? Book an appointment with our Burlington or Arlington orthodontics office today! Our orthodontist in 02149 looks forward to meeting you.

Class One Orthodontics || Newton & Worcester

In their own words:Class One Orthodontic Associates has been providing quality orthodontic care in Newton and the Worcester area for over 30 years. Dr. Faeze Fadiani and Dr. Nayson Niaraki are a mother-son team who understand the needs and expectations of local families. We are dedicated to using the most advanced orthodontic technology in order to provide comfortable and accurate orthodontic treatments. We are happy to provide such services as braces, clear braces, Invisalign and so much more.

All treatment plans are tailored to each patient’s individual needs. Care and consideration are taken by our doctors and staff to treat each patient as an individual. We never take a “cookie-cutter” treatment approach where every patient receives the same treatment modality regardless of their chief reasons for seeking orthodontic care.

Reichheld Ting Orthodontics || Acton, Billerica, Lowell, Westwood

In their own words: Our goal is to contribute to our patients’ quality of life by providing the finest orthodontic care we can, in a loving and caring manner and in an atmosphere that is enjoyable and enriching to our patients and staff. We appreciate the trust you have placed in us and for the opportunity to care for you and your family. We welcome you.

We specialize in both child and adult orthodontics, so it is not unusual to have parents and their children side by side; RTO is truly a family practice. We look forward to welcoming you to one of our four conveniently located offices: in Acton, Billerica, Lowell or Westford. You may enter a guest, but you will leave as family. We love what we do, and we love to see you smile.

Southeast Orthodontics || Raynham, Nantucket, Dartmouth, Lakeville, Mansfield

In their own words: Welcome to Southeast Orthodontics, a longtime respected provider of orthodontic care to adults, adolescents and children in the Raynham, Nantucket, Mansfield, Lakeville and Dartmouth, Massachusetts areas. Our practice is committed to providing our communities the highest quality orthodontic care, in a friendly, caring and comfortable atmosphere. Our mission is to provide a healthy beautiful smile and a positive treatment experience to each patient.

We recognize that every patient has different needs, and pride ourselves in the individualized treatment goals and courteous, efficient service we deliver to each person who walks through our doors. Excellent oral hygiene is encouraged from the first visit, as it is the foundation for all our treatments. We utilize the latest orthodontic technology, techniques, and materials including digital impressions, indirect bonding, self-ligating brackets, clear brackets and clear aligners to ensure maximum comfort and optimal results in the least amount of time. Dr. Brian Gaudreault, Dr. Staci Paletta, Dr. Benjamin Gamm, and their highly qualified and experienced team are dedicated to helping you achieve the smile you deserve – a healthy beautiful one.

Robert Ritucci, Specialist in Orthodontics || Plymouth, Sandwich

In their own words: Here at the orthodontic office of Robert Ritucci, DMD, PC, we understand that you are unique, with very specific orthodontic concerns and facial aesthetics. Dr. Robert Ritucci and his team appreciate and respect this. We will work with you to find the treatment approach that meets all your needs, is efficient and effective, and gives you the beautiful, healthy, and confident smile you deserve!

We know the best orthodontic experience and most incredible results happen when you are the top priority! Starting with your complimentary consultation, we’ll spend time learning about you and everything you’ve always wanted from your smile. The more we understand your needs and desires, the better we can serve you. Dr. Ritucci will create a unique care plan that addresses both your clinical situation and personal concerns.

Unlike other practices, Dr. Ritucci will oversee every step of your treatment. He knows it’s essential to see you at every visit to make sure everything is going smoothly. It’s also his time to catch up with you and share a few laughs!

As a patient-centered orthodontic practice, everything we do is focused on you: your comfort, your goals, and your schedule. We are here to serve and help you and are honored to do so.

Hingham & Duxbury Orthodontics || Hingham, Duxbury

In their own words: Welcome to Hingham and Duxbury Orthodontics, a family orthodontic practice for the South Shore. With offices located in Hingham and Duxbury, Massachusetts, our practice’s top priority is to provide the highest quality orthodontic care to these and our neighboring communities.

We understand the importance of a healthy, beautiful smile and we’re especially interested in making your orthodontic journey a comfortable and enjoyable one with results you will be proud of. Each child is unique in their oral development thus their orthodontic treatment plan will be developed and implemented to reflect that.

Dr. Paul Fitzgerald stresses the importance of good oral hygiene with all his patients as the foundation for successful orthodontic treatment. Our caring and experienced staff educates each patient on proper brushing and flossing techniques. And our Patient Rewards Program partners with your general dentist to reward patients with good reports after cleanings.

Greater Boston Orthodontics || Waltham

In their own words: At Greater Boston Orthodontics, Dr. Lokesh Suri and Dr. Parul Taneja provide excellence in orthodontic care for patients of all ages in a warm and family-friendly environment. Our doctors and staff strongly believe in developing a personal relationship with each patient to ensure the best possible experience.

Our mission is to provide you with a variety of options suiting your treatment needs including Invisalign® clear aligners, fixed metal and clear braces, lingual braces, and removable appliances. We tailor all of our treatments to fit each individual’s needs, giving you a smile as unique as you!

Our doctors and staff want your experience with orthodontic treatment to be fun and pleasant. We are committed to the highest level of patient care providing prompt, friendly, and courteous service by a knowledgeable and highly trained team.

Rigali & Walder Orthodontics || North Hampton, East Hampton, Amherst

In their own words: At Rigali & Walder Orthodontics, we use the latest technologies, combined with warm, friendly, and patient-centered care, to develop beautiful and healthy smiles for our patients. Here, our focus is always on the people we care for; we listen to each individual’s dreams for a new smile and then work with them to create a unique, comprehensive treatment plan to help make that smile a reality. Our doctors are Board Certified Orthodontists with the American Board of Orthodontics (ABO).

Dr. Linda Rigali, Dr. Joan Walder, Dr. Linda Krebs, and our team love to watch the changes that happen in a patient, as his or her teeth straighten and the new smile develops. Patients who once were shy become more outgoing, they walk straighter and with a more confident step, and, best of all, they begin to laugh and smile without covering their mouth or ducking their head. Being able to bring about such transformations in people who have become our friends is rewarding, and we love coming to work each morning.

Newton Dental Associates || Newton Centre

In their own words: Welcome to Newton Dental Associates, a unique team-based multi-specialty, cosmetic and family dental practice owned by Dr. Anna Berik, one of country’s Premier Cosmetic Dentists. We are an award winning practice focusing on quality care, personalized treatment and patient comfort. We treat all of our patients as individuals and understand that our patients need to make informed decisions about their dental health needs.

We offer a wide range of services from preventative care to cosmetic and restorative dentistry. So whether you are looking for teeth whitening, Invisalign, porcelain veneers, dental crowns, gum care, root canals, implants or semi-annual cleaning and check ups our doctors have the skill and experience to exceed your expectations. We have over 2400 certified online reviews from actual Patients. Over 98% of our patients who reviewed us would refer their own friends and family to our practice. In fact patients from around the world come to Newton Dental Associates for quality dental care and results. You can be confident in your decision to make an appointment with Newton Dental Associates.

Kids Zone Dental || Oxford

In their own words: Kids Zone Dental provides a comfortable and relaxing dental experience for your child. Our children’s dentistry focuses on preventive care to give your child a healthy, natural, and beautiful smile.
Educating you and your child about good oral hygiene is among our top priorities as a board certified pediatric dentist. Get informed about the specialized procedures and methods we use to treat your child’s pediatric dental needs.

One location for your child’s earliest dental care including those with special health care needs.
Kids Zone Dental provides specialized children’s dentistry for your child from infancy through their adolescent years. You can also relax knowing that we’re equipped to treat your child with special care needs.
Improve your child’s health with professional, high quality dental care.

Everyone loves Twitter. For a small business like a dental practice, Twitter should absolutely be part of your marketing mix. But it can be confusing and intimidating to jump right in. We’re here to help you get started. Follow the Twitter marketing tips for dentists below to get a handle on what to do, when to do it, and how to do it right.  Happy Tweeting!

Twitter Marketing for Dentists

Fill out your entire profile

This is where you start. You’re going to want to sign up and claim a name that represents your business. Keep it professional and straight forward. It’s easy to want to be clever and tongue-in-cheek, but for personal branding reasons you should grab your own name, or office name, and sign in.

Once you claim a name, start building out your profile. Choose a hero image (large picture at the top) and a profile image (smaller circle) that represent your business. Best practice for dentists is to put a picture of yourself as the profile picture, and a picture of your office or staff as the header image. Choose a bright, clean image that showcases how friendly your office is!

Lastly – create a bio for your page. Describe what services you offer, where your office is located, and you can even brag about your five-star reviews.

Share your content

You’re reading this article because you want to promote yourself better — so don’t forget to do that! Every piece of marketing content you create for your practice should be sent through your Twitter profile. A blog post, a pamphlet, an infographic, a new wonderful patient review — all of these are opportunities for promotion. Don’t miss out!

Feeling too busy? Set a calendar reminder to Tweet at lunch, and then again at the end of the day. Start with that and build up from there. You’ll find it’s quicker and easier than you’d imagine.

Retweet and follow others

Twitter is a community. It’s about sharing information at rapid speed. It’s about networking and having fun. It’s about sharing cool stuff (see below). So get involved! Follow other dentists, follow your patients, follow the rock stars in your industry, follow everyone that makes sense for your business.

Don’t just follow them, retweet them! Share their posts to your audience and they’ll do the same. It’s a two-way conversation, so don’t forget to reply to those who reply to you. Be respectful, honest, and have fun.

Share industry content

Your Twitter page can seem robotic if all you’re doing is sending out messages about your practice. Mix things up, frequently, by sharing industry content. A national publication writes an article about modern dentistry? Share it. Another practice writes a great blog post about brushing tips? Share it. Share the wealth and others will return the favor. Your audience will be grateful to hear from other voices and know that your page isn’t being run by a robot.

Use #hashtags

To be found on Twitter, especially as you’re beginning to build your page, you’ll need to include hashtags. Do some research by seeing what dental industry hashtags are often used. Do some more research and see what hashtags are used by everyone, but still pertain to what type of message you’re sharing.

You include these hashtags so when people are researching “trending topics” (Twitter’s most popular discussions at that moment) your tweet has a chance to surface.

Promote it

Lastly, since you’re spending so much time working on  your new Twitter page, don’t forget to promote it at the office! Include it in your email newsletter. Put a small business card stand at reception with your Twitter handle prominently displayed. You’ll be surprised how many patients will follow up to stay up-to-date on what’s happening.

And why wouldn’t they? You’re sharing cool facts, information about the firm, industry content, and so much more.

Need a little extra help? Feel free to contact me directly to learn more 🙂