Ready to supercharge your dental practice’s marketing? Facebook advertising is it. You’ll generate exposure, leads, and sales at fraction of the cost of PPC and other local marketing channels.
Facebook is the cream of the crop for social exposure, and their targeting capabilities can have you laser-focused on just a few miles around your office, if that’s what you desire.
It’s never been cheaper or easier to get involved. So here are 9 reasons dentists should try Facebook advertising.
Here’s Why You Need To Try Dental Facebook Marketing
Your new patients are on Facebook for hours every day
Yes, absolutely everyone you know is on Facebook. Everyone that could be a potential new patient is on Facebook. It’s pretty much the only advertising medium where you’re guaranteed to reach (most) of your potential audience.
If you typically advertising towards towns/neighborhoods within a set of miles from your office, you can do so easily on Facebook. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visit via mobile. Massive reach is at your fingertips.
The average American spends about 40 minutes just on Facebook. Many users are “beyond” that average, too!
There’s the social sharing aspect, too. The ability to spread word-of-mouth and referrals will be a significant benefit your business can capitalize on by using Facebook advertising.
Organic Reach Is Over
Chances are high you already have a Facebook page for your office (you do, right?) But Facebook advertising reaches those who don’t follow you already. It’s critical. To push local businesses into advertising, Facebook has stripped away organic reach for your office’s page.
In the early days of Facebook, 100% of your page’s “fans” would see every post you made. Now, that number continues to shrink to less than 5%. So even those who have ‘liked’ your page for the content, barely see anything you post.
When you use advertising services, those ads can been by everyone who likes you page as well as those who don’t. It’s much more powerful.
The good news? You don’t need a huge budget to start. Typically, $50 will get your message in front of 10K possible patients in your area.
When you’re a local business you don’t want to waste advertising dollars on those outside your service area, or those who do not need your services. Thankfully, most people need a good dentist near their home!
Businesses can target users with Facebook Ads by location, demographics, age, gender, interests, behavior, and connections.
You can put your ads in front of the ideal audience for your practice. Including information about recent purchase behavior, life-event targeting (like just moving into your service area!), and lookalike audiences that match the demographics of your current patients. The system is wildly powerful.
Simple tools & tracking to use
Many dentists still think Facebook Ads are “too complicated.” That’s far from the case. The tools used to build the ads are intuitive and there are step-by-step guides you can follow as you learn.
There is no guessing with Facebook advertising. The results are measurable. And, the numbers will speak for itself. You will be able to see how many impressions, clicks, and conversions you are receiving right in the ads dashboard.
Follow up with Retargeting on Email
Your website is generating a lot more traffic now that you’re running Facebook ads. You’re going to want to turn those new eyeballs into email list additions. Retarget those Facebook users by
Test out coupons & offers
Facebook is a great testing ground to push coupons and offers for your practice. Free cleaning! $20 off a crown! Priority appointments! Be creative with your ad copy and images and you’ll find the new patients you’re looking for.
If something works, and works well, keep running it or possibly use it on other marketing channels, like email.
Facebook ads are cheap & fast
Listen, possibly the best part about Facebook ads is you can start right away. Like, right now. You could be up and running in minutes if you so choose. On top of that, they’re a very affordably marketing channel. Much less expensive than PPC, direct mail, or most other marketing you have going on. Drive eyeballs and patients for a super low cost and start immediately? Yes, please.
Edge out your competitors
Not many dental agencies have the time, funds, and ability to advertise on Facebook. But you do. That’s a major advantage over the other practice in town. Don’t lose out on this untapped market and let someone else gobble it up!
Facebook ads are mobile-first
In 2019 if you’re not thinking mobile, you’re losing. Facebook ads look incredible and are optimized for mobile phone, specifically. Consider what each ad will look like on your phone (and the ad builder tool in Facebook has options to view mobile screens).