When patients are looking for a new dentist, they often turn to an internet search to determine where to go for dental care. Getting your dental website to appear on the first page of search results is important. An incredible 93 percent of searchers don't go past the first page of search results. If your dental practice is not listed as one of the first 10 results, you're missing out on business.
When attracting new dental patients online, search engine optimization (SEO) is key to getting your website to rank high in search engine results. However, many dentists feel overwhelmed by talk of SEO. Fortunately, we specialize in dental SEO services - our custom websites get the results you need. We are the easiest and most effective way to grow your practice and use proper techniques to get you greater visibility online.
Google and other search engines are penalizing backhanded optimization techniques that include keyword stuffing and manipulating the meta tag. Instead, search engines are interested in what visitors are doing when they're on your website. Some key factors search engines look at include the following:
If visitors arrive and quickly leave your website or spend only a few seconds on your site, search engines take this activity as a sign that your site doesn't provide any valuable information, and they'll lower your site in the search results. However, if visitors navigate to different pages on your site, watch videos, view pictures or infographics, and spend time exploring your site, search engines take this interest as a sign that your website provides valuable information, and they'll move your site up in the results.
Several components go into increasing SEO for dentists. First, a dental website must be optimized to work properly with search engines. This optimization includes making sure pages have a URL, meta attributions, title tags, headers, content, and images. If pages don't have these aspects, it's harder for search engines to properly index the pages on your website. As a result, these pages get moved down in search results and receive less traffic.
Patients visiting a dental website often have a purpose in mind, and they are looking for specific information. Making sure a website is clean and easy to navigate is important for optimization. If patients get fed up trying to navigate a cluttered website and leave, that activity can hurt the website's ranking in search results.
Search engines love websites that have regularly updated content. Luckily, updating content for a dental website is simple, and it provides information that clients and search engines both find useful. For example, dental websites can post articles about some of the latest dental practices and products to draw in traffic from the web. These postings can show search engines that your website has quality content.
When search engines are analyzing websites, they look at the different pages those websites are linking to. A link that guides search engines back to your website is called a backlink, and the more times search engines find backlinks coming back to your site, the higher priority in search results your website receives.
While the factors that search engines look at to rank your dental website are important, your website must also have the right content and attributes to convert those visitors into patients.
When you're reviewing your website, one of the first items you want to look at is the links. Along with backlinks, you have other types of links you need to consider for your website. Dead links or 400 Error links are links that lead to pages that no longer exist. Search engines and visitors have no use for dead links, and they add nothing to your website. You want to make sure you never have any dead links on your site.
In addition to looking for dead links, you also want to make sure all your internal links are working properly. Internal links are those links that help visitors navigate to other pages on your website. Visitors and search engines appreciate websites that have internal links that take them to the correct pages.
Finally, you also need to consider external links. These links take visitors to other pages outside of your website. While you wouldn't think links that take visitors away from your website are good, search engines appreciate links that lead to other official and authoritative sources.
Not only do search engines look at the type and quality of links you have on your website, but they also review the number of words you have on your pages. Search engines believe that websites with more words have more information to offer. As a result, search engines rank websites that appear more informative higher in the search results. When you're striving for the right SEO for dental practices, you need to pursue content that's useful and comprehensive.
Our on-demand society is making people even less patient when they're online. In fact, in one survey that asked users how long they would wait for a page to load, 47 percent expected a web page to load in 2 seconds or less. Visitors are not the only ones who like fast websites. Search engines also give a higher ranking to websites that load quickly.
When it comes to proper SEO practices for your website, you need to consider two types: on-site and off-site SEO. On-site SEO includes making sure the actual website provides a good experience to potential clients. Off-site SEO looks at the website's place in the online community through social media presence and backlinks.
To keep potential patients interested and on your website, your pages must be clean and able to quickly deliver the information people want. One of the first items you should look at is the structure of your website. If your website is cluttered or hard to navigate, visitors will get frustrated and click away.
To make your content easy to read, visitors and search engines both like headings. Two other items to consider are the title tags and meta description. These pieces of information show up on the search results page under the link to your website. When done correctly, the title tags and meta description can increase interest in your website and bring more people to it.
Along with the proper on-site SEO practices, you want to follow the right off-site SEO procedures. As previously mentioned, backlinks are an important part of SEO because they present your website as an authority on useful information. However, you want to use the right type of backlink. Overused or irrelevant backlinks can hurt your website's search results standing. Additionally, having your link on a website created specifically for hosting backlinks will lower your ranking. Instead, you want to focus on getting your link on other quality sites, such as dental blogs or local news sites.
The other part of off-site SEO you need to pay attention to is social media. Social media's reach is enormous, and you're missing out on potential clients if you're ignoring the popular social media sites. For example, 68 percent of adults in the United States are on Facebook. Even more impressive, 73 percent of adult Americans say they use YouTube. Additionally, 35 percent of adults are on Instagram, 29 percent are on Pinterest, and 24 percent use Twitter. Having the right SEO plan for reaching current and potential patients on these social media channels is incredibly important.
As mentioned above, visitors and search engines look for updated and useful content when visiting your website. One of the best and easiest ways to provide this type of content is with a blog. Every time you create a new blog post, you're providing new information that helps make your website look more relevant to search engines.
Your blog can help you showcase the variety of dental practices you provide. As an example, you can create a post about the latest teeth whitening products on the market, the advantages of sedation for patients with dental anxiety, and the process of getting a crown.
However, you want to remember that effective blogs aren't ones randomly updated once or twice a year. Instead, they're regularly updated with useful and relevant content. Ideally, you want to strive for posting new content to your blog at least once a month.
While you have plenty of considerations to keep in mind when you're putting together your dental marketing strategy, you also have expert help available. At Dental SEO Marketing, we'll work with you to increase traffic using SEO and bring a new stream of patients to your dental practice.